Portraits of Achievement
Brief: Alfred Dunhill tasked us to develop a series of films to reach new audiences and express the brand's insight that success is the ultimate male aspiration, a confident statement of intent for the brand's commitment to celebrating male achievement through it's digital channels.
Our Response: A cinematic portrait of Olympic sailor Iain Percy's relationship with the sea in a man vs the elements encounter. Part of Alfred Dunhill's 'Portraits of Achievement' series, helping the brand access new aspirtational audiences.
Outcome: The film was launched exclusively through Mr. Porter in a partnership that allowed viewers to shop the range featured in the film. Man at Sea was a winner of Best Branded Entertainment at the Lovies.