We were tasked to create a vehicle to present Alfred Dunhill's new season ranges in film, in a way that had a clear point of difference to fashion campaigns, and communicated the brand's core values of ‘success as the ultimate aspiration.’
We produced, stylised interviews with real, outstanding men such as John Hurt, Jamie Hewlitt and Don McCullin. The honesty and authenticity of the films elevated the series above traditional fashion film as we revealed their inspirational stories and personal musings on life and success.
Voice was a huge success for the brand, running alongside David Sims’ stills campaign for 5 seasons and achieving more than 4 million views on YouTube & Youku. We undertook an industry first partnership with Aurasma, using the films for augmented reality in print & ‘out of home’ campaigns. This integration led to a 200% uplift in sales of featured products, delivering a fantastic ROI for the series.