Client:

Audemars Piguet


Project:

Defining Moments


Director:

Jonny & Jono


Production:

JSF


Post-Production:

JSF



  

Brief: To develop a film series to maximise Audemars Piguet's brand ambassadors and embody the brand proposition - ‘to break the rules, you must first master them’.

Our Response: Exploring the stories behind sporting legends such as Sachin Tendulkar, Leo Messi and LeBron James; iconic moments where they broke with convention and steered by their own lights. The global series was filmed on location around the world.

Nick Faldo

Outcome: The series has been the brand’s most successful online content, reaching new audiences through earned media and communicating the brand's values in an authentic and engaging manner. The series has worked hard for the brand, with assets used across digital channels, cinema screenings, in store and at trade shows.

Sachin Tendulkar
'Inspirational, stirring films. These are deeply thought-out expressions of the brand.' - Lux Worldwide