Audemars Piguet


Defining Moments

Audemars Piguet wanted to maximise their extensive collection of brand ambassadors and embody the brand proposition - ‘to break the rules, you must first master them’.

We created the Defining Moments series, exploring the stories behind sporting legends such as Sachin Tendulkar, Leo Messi and LeBron James; iconic never before told stories of the moments where they broke with convention and followed their own course. The global series was filmed on location around the world.