Black Cab Sessions USA
We took the black cab to the USA for a 6 part TV series that explored the musical culture of 6 cities (New York, New Orleans, Philadelphia, Memphis, Athens, Nashville).
Approach: We used established artists to help us curate our time in each city, exploring the music and culture that defines the location. It was an organic appraoch that led us to some great stories, and gave an authentic experience true to Black Cab Sessions. In Nashville, Jack White told us who the best musicians were, before performing a session with Wanda Jackson, introduced by John C Reilly.
Outcome: The series was broadcast on Channel 4 in the UK and sold to networks globally through BBC Worldwide.