Client:

Clarks



Project:

Kingston All Stars



Clarks presented Just So with an opportunity to capture the heroic reunion of the ‘Kingston All Stars’; an incredible line up of some of Jamaica’s most celebrated musicians. They wanted a piece of branded entertainment as part of a campaign to celebrate the 65th anniversary of the Clarks Originals Desert Boot.

Clarks have a surprisingly close connection with Jamaica; from the late ’50s, the desert boot flew off the shelves and continues to trend in Jamaica to this day.

In a meeting of two worlds, Just So have brought the two originals together in a Lovie winning film. Directed by our own Scott Carthy, we documented the studio reunion recording of the ‘Kingston All Stars’ and celebrated the Clarks Originals message “The World Needs Originals.’