Second Skin

In 2016 Clarks approached us to create an AW17 campaign for their flagship men and women’s dress shoes within their adults brand. Building on the twin tagline’s of Grace in Form & Strength in Motion and partnering with Chief Brand Officer, Jason Beckley, we created a stunning visual concept blending the strength of a dancer’s physique with the delicacy of bold silks. Underscored by a haunting track from Gwilym Gold, the concept worked beautifully across both 20” film vignettes as well as the still assets we delivered for the instore and window activation.  

In 2017 we continued our work with the Clarks Adults Brand & delivered a 2018 Second Skin campaign for their AW18 dress shoe range. Working closely again with Chief Brand Officer, Jason Beckley, we developed further the concept of physicality and movement this time working with aerial silk dancers. For this AW18 campaign, we were tasked with developing the messaging to be used across all activations; this we delivered successfully alongside the film and stills assets.