Clarks' Back to School campaign for 2018 celebrates the power of wonder in childhood.
A bold departure from traditional back to school messaging, this year's campaign sets out to capture the imagination of parents, inspiring them to unleash their children’s free-spirited wonder and creativity.
The digital first campaign leads with hero films featuring world-renowned naturalist Dr Jane Goodall and Chi-Chi Nwanoku OBE, the founder of Europe's first majority BAME orchestra. The stories transport us back in time to a moment of wonder that shapes their lives.
Supporting content and photography brings the campaign to life through Clarks' social channels. The campaign assets are being used in-store and at point of sale.
Real Story Network was instrumental in developing and finding the stories.
The campaign is currently in market, results pending.