Clarks wanted to use their digital channels to engage a younger demographic so we partnered with Chief Brand Officer, Jason Beckley to engineer a campaign introducing musician and choreographer, Connie Constance, as creative inspiration for the brand.
Our production embodies Clarks’ creative innovation, with Constance dancing to her own bespoke composition, emphasising the graceful movements of her choreography through intriguing editing techniques and sound design. The strategy is a bold departure from traditional Clarks branding, repositioning the classic brand with a contemporary luxury aesthetic.
Released via Clarks social media channels, the success of the film was immediately evident, their Instagram page alone seeing a 25% increase in followers. The film forms part of a new approach to branding for Clarks, developing artistic content to appeal to a new generation of consumers.