Free. To Be Me.
2019 continues our evolution of the Clarks Kids brand through emotional storytelling delivered across multiple channels.
At the heart of the SS19 campaign is a celebration of childhood self-expression: Free to Be Me.
In these troubled times, we wanted our audience to take inspiration from the inclusive, hopeful way kids see the world.
Loving unconditionally, expressing yourself freely, being happy for no reason. Free to Be Me.
The digital campaign launched with 2 x anthem films, and over 30 x supporting social assets - including video designed specifically for Instagram - and a suite of photography that was shot in tandem with the film shoot. The campaign assets are being used in-store and at point of sale.
Campaign is now live - results will be added in due course.