Cutler & Gross



The iconic British luxury eyewear brand approached us to bring to life their new Circus collection through film - the first time the brand had used film to launch a range.

Working closely with the brand's creative team, we showcased the collection through an audience lens enjoying a particularly surreal circus performance: a world of acrobatic artistry, animals and magic, where things are never quite as they seem.

The 60 second film was used in store and on the brand's homepage as part of an immersive takeover and was supported by a 15 second edit across the brand’s digital and social channels.

CMO Dominnique Karetsos, commented “This was our first foray into the world of content and storytelling and Just So brought something completely different to the competition. They have a way of capturing the true essence of a brand and bringing it to life in a way that is almost magical.”