To celebrate the launch of their Bombay boutique, Farfetch wanted a distinctive film to stand out against familiar fashion advertising. Inspired by the iconic imagery of Indian cinema, our all-action production was vibrant and energetic, driven by an authentic Bollywood soundtrack and featuring the most stylish heroes and villains on the subcontinent. The narrative-driven campaign enabled us to showcase a broad range of clothes in an exciting, engaging way, showing that style doesn’t have to take itself too seriously.

The film was featured as one of Vogue India’s top ten fashion films of the year and received acclaim for a distinctive approach that balanced entertainment with style.