Client:

Hackett



Project:

The Great Outdoors



Hackett approached us to create a series of films which explored the idea of the modern ‘Hackett gentleman.’  Our overarching concept that there is more to the modern gentleman than meets the eye informed this first work creating a unique members’ Winter Club far from the bustle of city life.  A  seasonal lookbook with a difference, the film featured pieces from the Autumn/Winter collection and lived in store and across Hackett’s digital channels.



Results:

 



- Was viewed over 1.77 million times on Hackett channels


- Resulted in over 3.4 million interactions


- Had 64k engagements


- Had a total reach of 6.5 million


- Resulted in an increase of 7k followers across social channels


- Social influencer campaign resulted in 580k impressions


- There was an uplift of 34% in units, and 32% in value


- Full Price sales were up 20% week on week