Client:

Oki-Ni


Project:

SS2011


Director:

Jonny & Jono


Production:

JSF


Post-Production:

JSF



  

Brief: To celebrate the brand's SS 2011 range in a compelling and elegant manner befitting the brand's contemporary high-tech aesthetic.

Our Response: We wanted to bring the collection to life in a dynamic and original way. Setting clothes free of models allowed us to inject an etherial motion, and sense of style that matched the brand's personality.

Outcome: The film was picked up by fashion blogs and used as a key part of a campaign around the new range.