Online fashion retailer oki-ni approached us to help create an attention-grabbing film to celebrate the launch of their new website. The challenge: to come up with a one-minute film that reflected the high-tech values and aspirations of the brand.
Celebrating the relaunch of the website with a literal launch of our own, we attached a range of products from the new collection to the biggest weather balloons we could find and sent the various items on a 20-mile journey skyward with cameras capturing the whole journey. Creating a martian like environment helped convey a sense of other worldliness, that communicated the high-tech aesthetic of the brand.
Covered by style blogs around the world and shared among oki-ni’s target audiences, the campaign created a huge buzz around the site launch and was used as the leading piece of content on the homepage for the whole season.