Real people product launches

Brief: Skype asked us to develop and deliver a product launch strategy with Real People at the heart.

Response: Looking at the target audience for each product, we used our Story Hunter casting network to find Real People to base each launch around. Across the campaigns we brought together top creative talent to redesign the Skype logo, profiled a London based technology start-up and crossed the Atlantic with a solar panelled aeroplane business. Each campaign saw a bespoke selection of assets delivered across multiple channels to help Skype communicate to their audience.

Outcome: The campaigns launched new versions of Skype for iOS, Mac and Browser products, positioning Skype authentically within the lives of real people.